PDF Ebook Exploring Corporate Strategy, by Gerry Johnson, Kevan Scholes
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Exploring Corporate Strategy, by Gerry Johnson, Kevan Scholes
PDF Ebook Exploring Corporate Strategy, by Gerry Johnson, Kevan Scholes
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This book brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy. Features include: an approach based on economic analysis and planning, and organizational decision-making within a social, political and cultural process; a strongly European/international perspective, with more than 60 company illustrations; an integrated treatment of the cultural context of strategy; coverage of the increasingly important issues of power and process of strategy, formulation and change; a case section comprising 17 studies. The text includes diagrams of key frameworks, chapter introductions, end-of-section work assignments, references and key readings. Features new to the fourth edition include: competences, core competences and links to the value chain; bases of stategy at corporate and business level; global aspects of strategic management; corporate parenting and control; strategic architecture; networks, allians and virtual organizations; the strategic importance of information; and mechanisms of strategic change.
- Sales Rank: #5667125 in Books
- Published on: 1997-02
- Original language: English
- Number of items: 1
- Binding: Paperback
- 736 pages
From the Back Cover
Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
The seventh edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation ensure that this book continues to lead the way in exploring strategic management.
'Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in textbooks.'
Andrew Pettigrew, Bath University Business School, United Kingdom
'Exploring Corporate Strategy is strong at integrating theory and practice ¿ has an international perspective both in its theoretical coverage and its empirical illustrations and cases ¿ is comprehensive and easy to combine with further theoretical readings.'
Leif Melin, Jonkoping International Business School, Sweden
'The seventh edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study.'
John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom
'Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes.'
Gerard Betros, University of Southern Queensland, Australia
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Rb
Excellent information on the stated topic
17 of 18 people found the following review helpful.
An excellent introduction to Strategic Management
By Chatterbox
This is one of my favourite strategy texts. At first, I found this book fairly heavy reading. However, once I got deeper into the subject, I found it very useful (especially when I was studying for an MBA). I believe that the text provides the reader with a good grounding on strategic principles on which to build more specialist knowledge of the subject.
The text covers all the key steps of strategy development including analysis, selection and implementation. For each step, Johnson and Scholes also provides a number of techniques (including, PEST analysis, Porter's Diamond, Porter's Five Forces, Value Chain analysis, SWOT, Cultural Web, etc).
11 of 13 people found the following review helpful.
Best study book in Strategy currently available
By Roland Buresund
When being midway in my MBA Strategy course, I bought this book. I've never regretted it, and it continues to be one of my favorites. In fact, I have many times wished I had it as my study litterature, as the authors manage to get thru a number of subjects in sufficient detail to make it understandable. I would recommend this book to anyone interested in the subject. If you're not interested in Strategy, skip this book, as they are very concentrated on making you understand and learn what they are discussing. In short, I won't trade this book for anything, it saved my hide a number of times during study and I keep getting back to it to refresh my memory or understand some finer points.
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